Fractional Product Leadership for Fintech Startups

You need senior product expertise but can't justify a full-time VP Product salary. Sofrono provides experienced fintech product leadership on a fractional or project basis.

Challenges We Understand

Limited Resources

You need to ship product, not hire a full leadership team. But without experienced guidance, you're making expensive mistakes.

Regulatory Unknowns

Financial services regulation is complex. Building the wrong thing or building it wrong can mean months of rework or worse.

Product-Market Fit

Finding the right feature set for your market requires both domain expertise and customer development discipline.

How We Help

Part-Time Product Leadership

Fractional VP Product engagement. Strategic guidance, roadmap development, and product discipline without full-time overhead.

Regulatory Navigation

Experience with SEC, FINRA, and state regulations for trading and investment products. Avoid building features that compliance won't approve.

UX Design Direction

Interface design for trading, investment, and financial workflows. Establish design patterns that scale as you grow.

Technical Strategy

Architecture guidance for clearing integrations, market data, and trading systems. Build on patterns that work at scale.

Best Fit

Ideal Startups

  • Post-seed or Series A fintech companies
  • B2B focus: trading platforms, investment tools, financial infrastructure
  • Building for brokers, RIAs, or institutional clients
  • Seeking strategic guidance, not staff augmentation

May Not Be Ideal For

  • Pre-seed startups still validating the core concept (timing may be early)
  • Consumer-focused fintech apps (B2B expertise may be more relevant)
  • Companies seeking full-time embedded team members
  • Non-financial services products (domain expertise elsewhere)

Startup Experience

  • Founder, youtip: Built the first enterprise digital tipping company. Phocuswright Startup of the Year recognition.
  • Early-Stage to Acquisition: OptionsHouse from growth through E*TRADE acquisition
  • Technical Depth: Built risk management platform and brokerage API at Sarna Technologies
  • Enterprise Context: Understands what startups need to compete with established players

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Let's Discuss Your Product

If you're building trading or investment technology and need experienced product guidance, let's talk about how Sofrono can help.

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